Platforms Instead of Process

When a company makes the decision to build software in-house, often a key goal is to develop solutions that more specifically address its own nuanced business needs. After all, as feature-rich as off-the-shelf software may be, it can never really address the fact that we use emoticons 😉 in our purchase order numbers—or whatever our particular business idiosyncrasies happen to be—because the problem with third-party software is that the creators know too little about us and our specific problems. While in-house software might appear to address this, it actually has a problem of its own—we know too much about ourselves and our problems. When we build software for ourselves, we can end up producing technology that is indistinguishable from process. Have a new process? If all of the existing technology solutions are too specific in scope, that could mean the need for a whole new technology or product.

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